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Do you know how to track the effectiveness of your
Internet marketing campaigns without any special
software? Click below to learn the trick. It's
easier then you think and its free.
http://foreverweb.com/cgi-foreverweb/tk_iod_tt.cgi?eza
A surprising number of Internet marketers I speak
to don't have a clue when it comes to tracking
their results. Many of them who analyze their
logs still don't use all of the easy tools at
their disposal for keeping track of where their
traffic is coming from.
If this is you, don't feel bad. We've all been
there.
Now, assuming that you are analyzing your logs and
doing so with a tool that will tell you the path
people travel through your site (if not - start
now), then you are faced with these two tricky
problems:
1. How do I track the effectiveness of my email
campaigns? You'll notice that a great number of
hits to your site are "no referrer" traffic. That
is, people that found your site either by \reading
an email or just typing in your URL.
2. Knowing that not all hits are equal (a visitor
from one site may be more likely to buy than one
from another) how do I know which hits are
generating sales for me?
These two problems can both be solved using a
simple tracking method that requires no scripting.
The only tool you need is your log analysis tool
which I hope you already have.
The first step to this technique capitalizes on
two little known features of HTML:
Fact 1:
Whenever you add a ? to the end of a .htm or
.html page, it has absolutely no effect on the
page that gets called up. That is, if you were to
write:
http://www.foreverweb.com/freesoftware.htm
or
http://www.foreverweb.com/freesoftware.htm?campaign1
The exact same page will come up. Go ahead and
try it now. Pretty cool, right?
WARNING:
You have to append this "?" after the name of an
HTML file. It won't always work if you do it at
the end of a domain name (unless your server
supports it or you have special scripting - which
is what we're trying to avoid - you want something
universal and easy, right?)
Fact 2:
Even though the same page is served when you do
this, your server logs treat them as two different
pages!
So, every time someone clicks on that special URL
you will be able to know without question.
Now, how can you use this in your marketing?
A *great* many ways, but let me touch on some of
the most important ones. By the time we're done
you'll be on fire with new ideas for your
marketing.
Here are a few to get you started:
1. Email
Remember how we talked about the problem of
tracking email campaigns? This is the solution.
You simply create a unique code for each email
campaign you have (no, I don't mean spam - I'm
talking about legitimate OPT-IN marketing here)
and then track the results in your log files.
This will not just tell you how many clicks the
campaign generated - it will also give you a good
idea about how many people ordered as well. That
is, you look at your report of "paths traveled
through site" and pay attention to the path people
took as a result of that particular campaign.
For example, if you see many instances of:
(The numbers show the order in which people viewed
your pages - this is the "path traveled through
site".)
1. http://killertactics.com/index.htm?ad1
2. http://killertactics.com/page1.htm
3. https://killertactics.com/order.htm
And relatively fewer instances of:
1. http://killertactics.com/index.htm?ad2
2. http://killertactics.com/page1.htm
3. https://killertactics.com/order.htm
Then it is safe to assume ad1 is more effective
than ad2, even if ad2 brought in more raw traffic.
Remember, not all hits are equal, right?
2. Banner Campaigns
The same principle applies here. Just give each
campaign a unique code and you will be able to
track the effectiveness exactly as you have above.
WARNING #2:
This is not a perfect system. You need to look at
your actual number of orders and see if there is
some congruence between your number of order page
visits and your number of orders.
Also, there is a more effective way to track this.
Simply get some referral partner tracking software
and assign a different referral code to each
campaign. Then you will no without question that
the order came as a result of the campaign.
However, referral partner software can be
difficult to set up if you're not a CGI wiz and
the best systems aren't cheap.
What I'm offering you here is an inexpensive way
to track your campaigns that only requires:
a. Your Imagination
b. A Log File Analysis Program
Can you think of some ways to immediately apply
this technique to your marketing today? I
challenge you to take the rest of the day refining
your marketing effort using these techniques. You
will be delighted at the new insights you are
shown. I bet you will be surprised to find out
which of your campaigns are winners.
Copyright 1999 Aesop.Com
Article by Mark Joyner, of 1001 Killer Internet
Marketing Tactics. Mark is also the CEO of Aesop
Marketing Corporation. 1001 KIMT is an absolute
*must have* for anyone serious about Internet
marketing. No other course out there even comes
close. It will dramatically boost the results of
any campaign in a very real and measurable way.
They are offering a special right now where it
comes with a bonus database of over 6,000 media
contacts (including email and FAX numbers).
http://foreverweb.com/cgi-foreverweb/kt.cgi?sponsorID
You will need the Adobe Acrobat viewer to view
this site, which is so detailed that you could
literally spend hours pouring over all of the
facts and figures. This report will be
updated each year.
In a move to further open its markets to global trade India Saturday announced the lifting of import curbs on 715 items when it unveiled its export-import policy.
Announcing the trade policy for the fiscal year beginning April 1, Commerce Minister Murasoli Maran said the items which could now be freely imported included 342 textile items, 147 agricultural products, cars and alcohol.
Despite the liberalisation, import restrictions will remain on more than 100 items, primarily defence and hazardous chemicals. "All over the world, the only countries which are using quantative restrictions are Bangladesh, Pakistan, Sri lanka and Tunisia," said Maran.
"To get out of this league and join the other countries of the world from today onwards we are removing quantative restrictions for 715 items, bidding goodbye to the quota Raj (regime)."
India began liberalising its trade policy when it launched its economic reform programme in the early 1990s. But it maintained restrictions on imports of 1,429 items, citing balance of payment problems.
But after the United States complained, the World Trade Organisation (WTO) ruled against India and ordered it to end curbs on all items by April 1, 2001, saying the country's balance of payment situation had improved.
Maran also announced numerous trade-supportive measures to maintain and even increase merchandise exports which have been growing at a robust 20 percent year-on-year in recent months. "The emphasis will be on end to end development of export specific products. The commerce department will supplement the efforts of the state governments in facilitating such agricultural exports."
India's exports during the first nine months of the fiscal year ending March 2001 recorded 20.4 percent growth from the same period last year, a government statement said Thursday.
Total exports during the April-December period were valued at 32.26 billion dollars, against 26.79 billion dollars a year ago.
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